Sustainable Business Union

Government Priorities & Investment

UK's MarTech Priorities

Explore the UK's strategic investments in AI, digital innovation, marketing technologies, and data-driven customer engagement shaping the future of business.

Priority Areas

AI & Digital Innovation

Allocation £2Bn+ Lead Organizations Department for Science, Innovation & Technology (DSIT)

MarTech Startups & Innovation

Allocation £1Bn+ Lead Organizations Innovate UK

Data Science & Customer Technologies

Allocation £8Bn+ Lead Organizations UK Research & Innovation (UKRI)

Digital Commerce & Business Growth

Allocation £1Bn+ Lead Organizations Department for Business & Trade (DBT)

Future of Marketing Technology

Allocation £8Bn+ Lead Organizations DSIT Innovate UK UK Research & Innovation (UKRI)

Private / Industry

📣
Dotdigital • Zitcha • Bloomreach UK
📊
Contentsquare • Paddle
🤝
The Martech Alliance
💰
Octopus Ventures • LocalGlobe • Seedcamp

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