Government Priorities & Investment
UK's MarTech Priorities
Explore the UK's strategic investments in AI, digital innovation, marketing technologies, and data-driven customer engagement shaping the future of business.
Priority Areas
AI & Digital Innovation
Allocation £2Bn+ Lead Organizations Department for Science, Innovation & Technology (DSIT)
MarTech Startups & Innovation
Allocation £1Bn+ Lead Organizations Innovate UK
Data Science & Customer Technologies
Allocation £8Bn+ Lead Organizations UK Research & Innovation (UKRI)
Digital Commerce & Business Growth
Allocation £1Bn+ Lead Organizations Department for Business & Trade (DBT)
Future of Marketing Technology
Allocation £8Bn+ Lead Organizations DSIT Innovate UK UK Research & Innovation (UKRI)
Private / Industry
📣
Dotdigital • Zitcha • Bloomreach UK
📊
Contentsquare • Paddle
🤝
The Martech Alliance
💰
Octopus Ventures • LocalGlobe • Seedcamp
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