Sustainable Business Union

Government Priorities & Investment

UK's SportsTech Priorities

Explore the UK's strategic investments in SportsTech, digital sports innovation, elite athlete performance, sports science, and smart community infrastructure driving the future of sport.

Priority Areas

Digital Sports Policy & Innovation

Allocation £1.5–2.0Bn+ Lead Organizations Department for Culture, Media & Sport (DCMS)

Grassroots Participation & Digital Access

Allocation £350–400M Lead Organizations Sport England

Elite Athlete Performance & Analytics

Allocation £350M / Cycle Lead Organizations UK Sport

Sports Science & Smart Infrastructure

Allocation UK Sports Institute: £60–70M Home Nation Councils: £30–90M Lead Organizations UK Sports Institute Home Nation Sports Councils

Future of SportsTech

Allocation £2Bn+ Lead Organizations Department for Culture, Media & Sport (DCMS) UK Sport Sport England UK Sports Institute

Private / Industry

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Premier League • The FA • England and Wales Cricket Board (ECB)
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StatsBomb • Catapult Sports • Genius Sports
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Sky Sports • TNT Sports • UK Active
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Seedcamp • Octopus Ventures • MMC Ventures

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